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	<title>Comments on: Companies That Suck At E-Commerce</title>
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	<description>Build a Better Website</description>
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		<title>By: Gavin Doolan</title>
		<link>http://newwebmasters.net/plan/companies-that-suck-at-e-commerce/comment-page-1/#comment-5375</link>
		<dc:creator>Gavin Doolan</dc:creator>
		<pubDate>Mon, 14 Sep 2009 13:21:21 +0000</pubDate>
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		<description>Nice article, I agree so many sites are making a poor attempt at improving the online shopping experience.

I&#039;m a firm believer in user testing. I blame many content management systems for the poor user experience, unfortunately many open source products have the same clunky checkout.

That&#039;s not to say propietry software does a better job, but some websites do really well because someone has taken the time to customise the checkout experience.</description>
		<content:encoded><![CDATA[<p>Nice article, I agree so many sites are making a poor attempt at improving the online shopping experience.</p>
<p>I&#8217;m a firm believer in user testing. I blame many content management systems for the poor user experience, unfortunately many open source products have the same clunky checkout.</p>
<p>That&#8217;s not to say propietry software does a better job, but some websites do really well because someone has taken the time to customise the checkout experience.</p>
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